What we do
As a specialist firm, GRA provides business solutions to clients that go beyond ‘access’ or the traditional concept of ‘lobbying.’ GRA’s approach starts with gaining a comprehensive understanding of the client’s strategic objectives. GRA then provides strategic and tactical advice that assists the client influence public policy outcomes in a way that furthers those objectives.
We interact with Government Ministers, their offices, parliamentarians of all political parties, agency heads and officials on a daily basis. We know the strategies and tactics likely to be effective in dealing with Government and how best to refine messages to resonate with particular stakeholders. This allows our clients to effectively progress the government and public policy outcomes they are seeking to achieve.
GRA's approach to client management is tailored to meet the specific requirements and needs of each project. Some of the elements of this approach may include:
- Initial political/policy ‘audit’
- Thorough research
- Formulation of a strategy and action plan
- Development and distillation of ‘the case’
- Joint implementation of the strategy with the client
- Monitoring of political and policy developments
- Ongoing counsel on strategy and tactics
- Regular client reporting and review
By deliberately working with only a small group of clients at any one time, GRA ensures each project receives the full attention of senior staff.
Why Government Relations?
Government relations recognises the impact that legislation, policy and government activities can have on an organisation’s objectives and commercial success.
Professional government relations is about anticipating, understanding and taking the appropriate action to manage these issues. It provides an avenue to build strong relationships and communication lines with government to establish and maintain long-term influence.
Whether they work with GRA on an ongoing or project basis, GRA’s clients have made the decision to engage external, expert advice to enhance their dealings with government.
