What we do
As a specialist firm, GRA provides business solutions to clients that go beyond ‘access’ or the traditional concept of ‘lobbying.’ GRA’s approach is, initially, to gain a comprehensive understanding of a client’s strategic objectives so as to then provide tactical advice that assists with the influence of public policy outcomes in a way that furthers those objectives.
GRA interacts with government ministers and their offices, parliamentarians of all political parties, agency heads and officials, and other key influencer groups on a daily basis. The firm's senior team know the strategies and tactics likely to be effective in dealing with government and how best to refine messages to resonate with particular stakeholders. This allows clients to effectively progress the government and public policy outcomes they are seeking to achieve.
GRA's approach to client management is tailored to meet the specific requirements and needs of each project and may include:
- Conducting an initial political/policy ‘audit’
- Undertaking thorough research
- Formulating an engagement strategy and action plan
- Developing and distilling ‘the case’
- Implementing the strategy in collaboration with the client
- Monitoring political and policy developments
- Providing ongoing counselling on strategy and tactics
- Regular client reporting and reviewing
By working with only a relatively small group of clients at any one time, GRA ensures that each project receives the maxium attention of its senior staff.
Why government relations?
Government relations is based on recognising the impact that legislation, policy and other government activities can have on an organisation’s objectives and commercial success.
The foundation of professional government relations is anticipating, understanding and taking the appropriate action to manage these issues, providing an avenue to build strong relationships and communication lines with government to establish and maintain long-term influence.
Whether working with GRA on an ongoing or project basis, clients have made the decision to engage expert advice to enhance their dealings with government.
